THE BAR
ABOUT
The Bar is an internal Amazon event where a global committee gathers to raise the creative standards at Amazon and distribute awards for the best design work.
The Bar is also a safe space where employees can discuss and debate what is most worthy of customers' attention and bring more visibility to the work created by our teams.
The Bar is also a safe space where employees can discuss and debate what is most worthy of customers' attention and bring more visibility to the work created by our teams.
CONTRIBUTION
I worked off rough brand guidelines provided by a creative director and designed assets that were delivered to The Bar participants - including the booklet, tenet cards, poster and stickers.
I was responsible for the end-to-end process from concept to execution(print).
I was responsible for the end-to-end process from concept to execution(print).
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FINAL BRAND LOGO
Amazon’s iconic cardboard delivery box inspired this branding.The Bar logo can be either on a cardboard background or a solid
brand color.
SYMBOL
There are 6 symbols and total of 13 tenet illustrations.
COLOR PALETTE
TYPOGRAPHY
PROCESS
All participants get a physical box with The Bar items inside.
Aside from design, I also communicated with external vendors to prep the Illustrator files.
I explored different color options(CMYK vs. PMS), finishes(texture) and specs for the final print-ready files.
Aside from design, I also communicated with external vendors to prep the Illustrator files.
I explored different color options(CMYK vs. PMS), finishes(texture) and specs for the final print-ready files.
The Bar physical kit packaging
1 color - Black
Paper - Corrugated cardboard
1 color - Black
Paper - Corrugated cardboard
Tenet card cover
Color - C97 M85 Y0 K0
Paper - Box: Mohawk Loop Husk 110
Color - C97 M85 Y0 K0
Paper - Box: Mohawk Loop Husk 110
Tenet cards - 18 in a set, double sided
Size - 2.5 x 3.5 in
Color - CMYK
Paper - Mohawk Loop Snow 110
Finish - Round edge on each card
Posters - one sided
Size - 16.25 x 21.75 in
Colors - PMS 102 U & PMS 2738 U
Paper - Mohawk Loop Husk 110
FINAL DELIVERY BOX
FINAL BOOKLET
Final booklet introduces The Bar, the star rating system, tenets and example project work.
TENET CARDS
There are total of 18 cards - 13 tenets, 1 example card and 4 empty cards to fill out.
POSTER
T-SHIRT
STICKERS
