Amazon Ads rebrand
ABOUT
Amazon Ads provides advertising solutions and reports to sellers on Amazon.
As the sole designer on the team, I art direct and design for Advertiser Marketing Experience webinar, interactive guide, email and video channels.
As the sole designer on the team, I art direct and design for Advertiser Marketing Experience webinar, interactive guide, email and video channels.
CONTRIBUTION
When I joined Amazon Ads in July, the team was preparing to launch new design systems, brand messaging, name and logo by the end of September. For the brand refresh, I revamped all existing marketing assets to the new style and continue to deliver new assets to this day.
In 3 months, I delivered 142 new email components, 24 interactive guides across 18 languages, and about 60 PowerPoint presentations for webinars.
In 3 months, I delivered 142 new email components, 24 interactive guides across 18 languages, and about 60 PowerPoint presentations for webinars.
︎︎︎︎︎︎
CHANNEL I : INTERACTIVE GUIDE
Interactive guides are built on a digital platform called Turtl.
Turtl provides analytics and interactive elements to improve engagement with customers.
All visuals are designed in Figma then uploaded to Turtl.
Turtl provides analytics and interactive elements to improve engagement with customers.
All visuals are designed in Figma then uploaded to Turtl.
BEFORE
AFTER
CHANNEL II: WEBINAR
PowerPoint presentations are used for webinars.
I worked closely with marketing managers, external designers and content writers to coordinate the design update.
During the update I collected at least 2 rounds of feedback from the stakeholders for all webinars to ensure quality.
I worked closely with marketing managers, external designers and content writers to coordinate the design update.
During the update I collected at least 2 rounds of feedback from the stakeholders for all webinars to ensure quality.
BEFORE
AFTER
CHANNEL III: EMAIL
Email is the largest traffic driver to Amazon Ads.
I collaborated with an email developer to understand the coding limitations and designed email components.
I collaborated with an email developer to understand the coding limitations and designed email components.
